The Intersection of Marketing, Tech, & Social Science
I was brought up with a love for singing. It started with my mother, then elementary school music class, then a boys choir in 6th grade, which gave me my first shot at the spotlight when I performed with 3 other guys in front of our whole school for Earth Day. Then I moved to Texas, where they take their gospel music very seriously, and I spent the next seven years singing everything from Beethoven to Broadway. I had solos in the big shows, I was in the show-choir that performed around the community, I was one of 5 guys selected to be in a musical my senior year, and every year for six years straight I competed to get into the All-Region choir, and aced my competitive solo recitals. And then I just stopped.
It’s now been another seven years, and besides the shower and the street corner, drunk, I don’t sing at all. I took an interest in music, I turned that interest into a passion, and then I turned that passion into something noteworthy - into an asset I could put on a resume, talk about, and showcase. And then I just stopped.
Here at Microsoft I have cultivated my passion for technology. But when I noticed it was happening, I realized I have always had an interest, I have always been drawn to technology, but I somehow never thought to take that interest, and develop it into a passion, and then into an asset. I was the kid who made stop-motion animation movies using PowerPoint in highschool. I was the kid who took two years of AP Computer Science, aced the AP Test, and never took another programming class again. In retrospect, I threw away an interest, that was beginning to bloom into a passion, that could have become an asset, rather than embracing it. And it wasn’t until I came to Microsoft that I rediscovered it, and cultivated ilt it into a passion.
Now I spar with my roommate - a Product Manager on Windows 7 - and shoot down his arguments with quotes from blogs I recall from memory, and he asks “how do you know that?” Once again, after some meandering, I’ve taken an interest and turned it into a passion, but what will I do next? How can I find a way to convert this passion into a role, into a position, into a real asset - something with substance?
In working with our MSPs - our student reps - it occurred to me one day - why do we employ a marketing agency to design viral marketing tactics - when instead we should be empowering these students - who already may have these hidden skills - to do it for us. They’re already more passionate about technology than any marketing agency - they already know more about Microsoft- why not harness that?
And since then we’ve launched a series of projects to get-at that hidden talent - a blogging competition, asking them to start Twittering, and most-recently a “Movie Trailer” competition where they created their own trailers for fictitious movies. What I learned is that we all have hidden interests; that as companies become bigger and bigger we assign people to be each cog in the machine - and we forget that people have multiple skill sets - that they can be more than one cog.
Ultimately, isn’t that what we are all striving for? To find a way - to find a job - that get’s you excited? A job that let’s you reach your potential? A job that’s you have fun at? That if you could only find that thing, you would be amazing at it, and success would come naturally?
Bio: Student Lifestyle Marketing @ Microsoft. dreamer, over-analyzer, singer, writer, builder, visonary, romantic, and drunkard.
US History Notes
June 22nd, 2009 at 4:33 am
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